Dhruvin Soni
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Insights

Notesonbuildingabusinessthatdoesn'tneedyouineveryroom.

01

Who Is Your Rajan?

Every business I walk into has one person who knows too much. He's not your best asset. He's your biggest uninsured risk.

8 Jul 2026
4 min
02

The 12-Hour Founder

Working harder isn't dedication. Past a certain point, it's the business model quietly failing — and you paying the bill with your life.

1 Jul 2026
4 min
03

Your SME Doesn't Have a Sales Problem

Founders call me to fix their sales. Nine times out of ten, sales isn't broken. The founder is the sales team — and that's the actual problem.

24 Jun 2026
3 min
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